Yes, for the next year or two your bank examiner may make the mistake of crediting you for exercising your disaster plan when you documented an actual crisis but let’s take a step back and think about this before we consider it a “win”.

Experiencing a crisis or disruption does not meet the standard for exercising your plan and should not be adequate to count as testing your plan for many reasons. Including:

Blood pressure checkUnder best practice continuity management guidelines it is clear that establishing and testing an exercise program is not the same as documenting events that threaten or impact the business. These are two separate best practices.

FFIEC examination guidelines state “The board and senior management should establish a testing program appropriate for the size, complexity, and risk profile of the organization and its business lines”. Passively experiencing crisis does not demonstrate a testing program has been established and, no matter what the extent of the crisis, will it be appropriate for the size, complexity and risk profile of the organization. In fact, it may be counter productive and make you look unprepared because you didn’t plan a test.

Community banks are likely to have experienced 6-12 crises in a year. What makes this one particularly meaningful? Did you document the other ones? What are your standards for documentation?

Test objectives were not set or met (no, “survival” does not count) and only one part of your response plan was tested. The “test” was not comprehensive.

Since you weren’t planning to experience this problem, exercise controls were not in place when you had it. You can only manage what you measure.

Hypothetically, would you consider going to the emergency room because you thought you might be having a heart attack to be an indicator for your ability to deal with stress? Technically the answer is “Yes”. However, that’s certainly no way to live and if this is your common practice then it indicates you don’t really have a good plan for your health. The same is true for your organization. Why have a heart attack to wait to check and see if your blood pressure is too high? It’s easier to use a blood pressure cuff and check your heart rate.

Let’s speak the truth: This is not the attitude of a healthy, mature business and will not, for much longer, meet requirements for safety and soundness.

Now, before you get frustrated, I realize you don’t want to do continuity management this way. You have a LOT on your plate that you’d rather be getting to (call reports anyone?) and you’re just not sure where to get started. So, DCS has set up some fantastic tools to make planning exercising EASY for you! Get excited now and bookmark this for future reference! First, go ahead and log that problem you had on our FREE Crisis Event Log. It’s got a couple of brief questions to help you get down the information you need to learn from and properly document the problem.

Next, use our FREE Strategic Road Mapto get an idea about what a good, well-rounded financial institution can do on to build operational strength. NO, you don’t have to do that big fail-over test right away. We actually recommend against it. Start drilling the little things first. Can you guarantee that you can contact everyone when they’re not at work? Try your call tree out and write down what happens. That’s a great test!

Another quick tip is to see what your IT provider is doing to test regularly. We often find out the IT department regularly tests failover procedures but rarely documents it adequately for oversight or examination requirements. All you have to do is start documenting! It’s easy! You can do that!

We have also started a new product line: DIY Turnkey Continuity. We’re building very strong key kits for your continuity tool case at affordable prices. We’ve started with a data breach kit and will be releasing an exercise kit before the end of the summer. For our BOL friends, we are looking for pilot users to test these at a discounted rate! Private message me if you’re interested. Also let me know what other kits you’re interested in. Pandemic, social media and vendor management are on our list for 2013.

I hope these ideas help out. We realize you are doing everything you can to keep compliant and the business moving in a positive direction. Please let us know what else we can do to make your job easier!

Eryn Tribble is a certified Associated Business Continuity Professional (ABCP) who offers experience and expertise in Business Continuity Management.For more details visit http://www.diyturnkeycontinuity.com and http://www.dcsplanning.com .
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Best ways to get visitors to your site can be free. You can choose to work online, and get some free visitors to your site, or to pay online for some advertising company that will deliver visitors to your site.

What is important is that in order for your site to become popular in the ways to have more readers, subscribers, or sales, you must get targeted visitors, or visitors that are interested to visit your site.

So, if you are interested in free way, you can start work online, as I was mentioned. The ways you can get free visitors to your site for free are the following:

Traffic exchanges are programs where you collect credits through visiting other sites, and that credits can be used for the visitors to your site. Some types of this program do not have targeted visitors option, or to choose in which category your site can be shown.

Also, some programs have the ways to list your site in some specific category, but your site can belong to category that doesn't exist in that program.

Articles, writing articles about your site, and submit them to the online article directories.

Submitting the site to the search engines. This advertising is the basic, in order for your site to show up in the search engines, but it is very difficult for your site to have high ranking in the search engines, because of big concurrency.

Advertising in classifieds (you can find some free online classifieds online, where you can put your advertising about your site for some limited time, for example for seven, fourteen or thirty days.

Message boards are becoming a member of some message boards that have the same or similar theme as your own site, and start advertising in them, or putting a link in your signature in every post you make.

Online groups such a yahoo groups or Google groups. You can find a group that have the same or similar occupation as your own website, and advertise in them. Through this kind of free advertising, I think you can get some good amount of targeted visitors.

When it is paid advertising in question, in that case you only find a company online that can deliver you targeted visitors, and pay them for your campaign. In this case, it is important to find quality company, and, if it is possibly, the company that can cover your budget for advertising.

The best way to find this company is through some search engines. Some search engines like Google, yahoo, Msn, Goclick, Miva, etc., can deliver you targeted hits to your site, using the keywords that are related to your site.

For instance, if your site is related to some kind of hosting company, and when someone type "hosting company" in the search engine, and if that is the one of the keywords you use for advertising your site, your site will be displayed with other sites that use that keyword for advertising, on the top of search result in that search engine, and on that way your site will have the chance to be visited from that searcher.

My advice with this is to use keywords that are strictly relevant to the keywords in your website. On that way you can get highly relevant targeted visitors.

I hope that this information can help anyone to decide how to promote his site in the best way's, in order to receive targeted visitors to his site.

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